Digital Marketing – Jo ke ajj de time vich bahut hi popular skill hundi ja rahi hai. Ehnu aapa bahut hi simple language vich samjan di koshish krage. Digital and Marketing
Sab toh Pehla Digital da matlab samjde aa = Digital da Matlb hunda hai ke jo cheej internet and electricity nal connected hai usnu aapa Digital Kehnde aa.
Marketing bahut hi wide thing hai but ehnu agar aapa simple language wich samjiye tah ehda matlb hai communication.
Marketing ik communication hai.
Communication da ki matlab hai? Apna message dusre takk pauchana and sirf pauchana nahi usnu message samj v auna chahida hai.
So business language vich marketing da matlab hoyeaa ke apne business da message apne customer takk paucha rahe ho, uhnu samja rahe ho and tuhade business da message ki howega?
Tuhade business da message howega tuhade product baare information, tuhadi service baare information, tuhade product yan service de benefits and tusi baaki businesses nalo kiwe alag ho, tuhada business baakiya nal kiwe different hai, tusi customer di problem kida solve kr rahe ho, eh business da message ho skda hai.
Jida mai cold drink da naam lwa tah tuhade man vich ki aunda hai? Coke?
Agar mai tooth paste di gal kra pehla kehda brand yaad aunda aa? Colgate?
Kyu yaad aunda aa? kyunki uhna ne apna message tuhanu inna jyaada pauchaya hoyeaa aa ke tuhade mann ch baith gya hai jiss krke tuhanu uh brand yaad ho geya hai and eh hi marketing hai.
Marketing da matlb hai communication and communication da matlab hai ke tusi apne business da message apne customers takk paucha rahe ho and tuhade customer nu tuhada message samj aa reha hai and easily yaad ho reha hai.
Hun Digital Marketing da matlab fr ki hoyeaa?
Agar aapa ehna dowa words nu combine kr dyiye tah Digital Marketing da matlab hoyeaa ke Apne Business de message nu apne customers takk paucchana digital platform use krke jehde internet and electricity nal chalde ne jiwe Instagram, facebook, youtube, linkedin, twitter, snapchat and hor v bahut saare digital platforms taake loka nu saade product yan service baare pta lgge and uh saade product yan service khareedna shuru kr den.
So jo tusi upper definition dekhi uh tah definition c ik business owner lyi but hun aapa eh student de point of view toh samjde aa ke Digital Marketing ki hai te eh kehna nu help kardi aa
Digital Marketing business owners nu help krdi hai uhna di sale wadhaan vich, uhna de customer increase karn wich, uhna de business di awareness and branding karan vich.
As a student tuhanu digital marketing kyu sikhni chahidi hai?
Dekho, Digital marketing ki jarurat kisnu hai? Business Owners nu, kyunki business owners apni sales wadhona chaunde aa, customer wadhona chaunde aa, branding and awareness karna chaunde aa but uhna toh na tah inna time hunda hai ke uh khud pehla digital marketing sikhan and na hi uh inna apna dimag use krna chaunde ne technology waale paase kyunki agar uh idhar focus karan lagg gye tah uhna da business walo focus hatt jaayega.
So uhna nu idda de bandeya di lod payegi jo uhna lyi digital marketing kar skde, uhna de customer wdha sakke and uhna di sales and branding kar ske.
Jida jida market wich awareness wadh di ja rahi hai, new businesses open hoyi ja rahe ne and jidde karke competition v vadh da ja reha hai. So businesses di sab toh vadhi problem yan challenge hunda hai sale lai ke aundi yan customer base vadda karna and uh digital marketing toh bina nahi kar skde.
So Digital marketing ik idda di skill hai jehde vich tusi business di advertisement karde ho, promotion karde ho, awareness generate karde ho, online platforms da use karke and agar business nu profit hoyea tah tusi v uhna toh paisa charge kar skde ho.
For example, Mai ik Digital marketer haan, mainu apne aap te poora confidence hai ke mai digital marketing de through kisse da business grow kar sakda haan, example lyi mai school di gal karda haan.
Mai school vich geya and uhna nal meeting keeti ke mai tuhade admission increase karan vich help karaga digital marketing da use karke and uhna nal mai numbers vich gal kar reha haan.
Uhna de ik student di fees 10,000 rupees hai and agar mai uhna nu eh kwa ke mai tuhanu Digital marketing de through 100 student de admission karwa sakda haan tah uh apne man vich ki calculation karan ge?
10,000 X 100 = 10,00,000 means 10 lakh
hun agar mai uhna nu kwa ke meri fees 1 lakh hai tah uhna nu idda nahi laggega ke mai bahut jyaada charge kar reha aa kyunki uhna nu outcome da amount dikh reha hai per ithe main cheej eh aa ke mai eh result dwa v skka nahi te client negative vich chla jawega and meri poori reputation market vich khraab ho jaayegi.
Jina jyaada tusi customer nu output dikha sakde ho unna hi jyaada tusi business toh charge kar skde ho.
Old ways of Marketing
Marketing hun toh nahi bahut pehla toh chaldi aayi hai, jdo currency nahi c, paisa nahi c udo v business hunda c but udo product exchange de base te hunda c jiwe chawal balde kanak yan kisse cheej badle dusri cheej deni kuch iss tarah hunda c. But fr currency aayi and then business kuch iss tarah hona shuru ho gya and ajj tuhanu pta cash kam v bahut ghat geya hai technology karke, hun jyaadatar transactions online hunde ne.
But marketing pehla toh hundi aayi hai.
Pehla businesses apne message nu newspaper de through pauchande c, radio de through pauchaunde c, poster and pemphlate de through pauchaunde c and ajj uhi aapa technology da use krke digital platforms de through message nu pauncha rahe aa.
Ithe dekho fundamental marketing de change nahi ho rahe, paucha aapa message hi rahe aa but hun bs channel badal gaye ne.
Digital Platforms
Kehde kehde digital platforms ne jehde te aapa digital marketing kar sakde aa:
Youtube
Snapchat
Tiktok
Telegram
Quora
Amazon
Flipkart
etc.
So eh tah kuch ginne chunne platforms ne jo ke kaafi famous ne but ehna toh ilawa hor v bahut saare platform ne jina ne bahut saariya companies or businesses marketing kardiya ne.