HitMo's Story

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My Name is Mohit, Socially known as HitMo

Before moving Ahead in the digital world, first, let me introduce myself,

My name is Mohit and I am known as HitMo publically. Currently, I am running a marketing company called HitMo Creations, started my journey in 2021. I have written over 1,000 published articles on Google on different niches, Conducted over 300 in-person and online successful meetings with businesses, and completed 250+ projects till 2025.

You know, in life we can’t become what we think because life changes at every step as our opinions and experiences are. We think something, we learn something, we do something else, we plan to do something else but we become someone else that we never dreamed of.

My story is the same as the saying, “A person thinks something else, does something else, walks on another path, wants to be something else, and becomes something else.”

My High School Journey

When I was in 5th standard, I had a lot of things in my mind. At that time, I was very good at singing, sketching, running, and studying.

When I used to sing, my dream was to become a famous singer, but as time passed, my thinking and mindset changed. I continued singing till 8th grade, but when I shifted to another school, I stopped singing. And today, I am very bad at singing—LOL.

When I was in 9th standard, very few people had smartphones. The first time I saw a mobile phone was when my father bought a Nokia 1650 keypad phone. I was very happy because I used to play Snake and Cricket games on it.

My cousin used to visit us once a week, and he had a Nokia 2690, which was a very popular mobile at that time.

One day, I got ₹10 from my dad, bought an internet recharge coupon, and started downloading a bunch of games, even though my cousin was only there for 1–2 hours. At that time, I was 14 years old.

The internet was fascinating to me, so I asked my dad to buy me a mobile with internet access. He said, “If you get 1st rank in your 10th board exam, I will buy it for you.”

After that, I had only one goal—to get a phone with internet access. So, I studied as much as I could to get the 1st rank. Finally, the exams passed, and on the result day, I was confident that I would secure 1st position.

I got 82% marks and secured 4th position. But actually, I was at 1st position. There was a student in my class with the same name as mine, and by mistake, the teachers exchanged his assessment with mine.

I was disappointed. After working so hard, I lost my rank because of my teacher’s mistake.

But anyways, I told my father, and he was happy with my hard work and progress.

That evening, I was waiting for my dad to come home with the mobile phone he promised to buy. He came home with a box in his hand, and I was very excited. That night, I could hardly sleep.

The next day, I went to the market to buy a SIM because, without a SIM, I couldn’t use the internet.

I bought the SIM, and it took 1–2 days to activate. When it was finally activated, I got ₹10 from my dad, bought the internet recharge coupon, scratched it, entered the code, and thought, “Now, I will download a lot of games from the internet.”

I clicked on the internet icon, but it wasn’t loading. I asked my cousin, and he said, “You have to call the Idea service center and enable the GPRS service on your phone to access the internet.”

So, I tried. I recharged the internet coupon three times but then realized that my phone was a Chinese model that didn’t support the internet. Very disappointing.

I spent a whole year to get a phone, and now I had to use it for two more years without internet.

I had only one option left—to get a memory card full of songs and listen to them—LOL.

I studied in a Punjabi-medium school from 1st to 12th standard, but one accidental decision changed my life. If I had never taken that decision, I might not have become a digital marketer.

After completing my 10th board exam with 82% marks, I had to choose a stream for my 11th standard. In my school, I had three options: Arts, Commerce, and Non-Medical.

Since I got 82% marks, I was considered good at studies, and my teachers and tutors recommended me to choose non-medical.

I decided to check the books first before taking admission, just to see if I was capable of handling this stream.

I told my primary school madam about my decision, and she gave me four books in a bag. The bag was very heavy while I was carrying it home.

I took chemistry and mathematics tuition from her husband, but I was completely blank when it came to understanding the formulas and equations because I was from a Punjabi-medium background.

I couldn’t choose Arts because I was good at studies, and according to society, students who choose Arts are considered weak in studies or incapable of getting a high-paying or good job.

So, I had only one option left Commerce. Fortunately, Commerce was available in the Punjabi-medium stream at my school.

I joined Commerce, and it turned out to be very interesting. When my teacher explained the chain of Manufacturer → Wholesaler → Retailer → Customer, I found it fascinating.

Marketing was the only subject that grabbed my attention more than any other subject in Commerce.

The Turning Point in My Journey

After completing my 12th standard, I decided to continue my studies and joined a government college. I chose B.Com because I was fascinated by its subjects. But there was one major issue—I had to study in English medium. In B.Com, studying in Punjabi medium would have been odd, so I had no choice but to adjust.

I still remember my first day in college. The first class was Business Studies, and I was sitting on the first bench. Suddenly, the professor asked me to stand up and explain What is Business Studies? Since I had studied Commerce in Punjabi medium, the English term “Business Studies” was new to me. I stood there clueless. The professor looked at me and asked, Are you even a Commerce student? How can you not know the basics?

I felt embarrassed. I quickly sat down and asked the student sitting next to me, What does Business Studies mean in Punjabi? He translated it for me—”Vaparak Adhayan.” The moment I heard it, I realized I already knew the concept. But because it was in English, I couldn’t recognize it. That moment made me doubt myself—Will I even be able to complete my B.Com?

All my books were in English, and reading even a single sentence was a struggle. I had to translate every word to understand its meaning. I thought to myself, If this continues, it’ll take me 6 years to complete this 3-year B.Com degree.

So, I started working hard to improve my English. I carefully listened to my professors and noticed that they kept repeating certain English words in their lectures. I memorized those words and their meanings. Slowly, I started understanding things better.

I was very introverted—I had no friends in college and always sat alone on the front bench. But one of my professors constantly encouraged the whole class to work on their personalities, and his words really struck me. I took his advice seriously and started working on my personality.

I began watching YouTube videos on personality development and reading self-help books. I spent most of my free time either reading books or watching videos. This habit not only improved my personality but also introduced me to a completely new world.

The Thought That Changed My Life

During my 6th semester, I was sitting alone in the library when a random thought struck me—

“When we search for something on Google, there are millions of results. But who writes all that content? Does Google have a huge team of writers? Does Google pay salaries to people for writing all these articles?”

That single thought made me curious, and I started exploring the topic on YouTube and Google. That’s when I discovered that ordinary people could create their own websites and publish content online.

From there, I started learning website designing and development. And you know how the YouTube algorithm works—once you search for something, it keeps showing you related videos. Soon, I started seeing videos on making money online. The idea that I could use the internet and a computer to earn money was fascinating.

The First Step Towards Digital Marketing

I was hooked. I wanted to learn more. But there was one problem—I didn’t have a computer.

I requested my parents to buy one for me, telling them that I needed it for my studies. After completing B.Com, my father started telling me to apply for clerk, bank, or school teacher jobs to secure my future. But I convinced him to let me do a one-year diploma in computer applications (PGDCA), telling him that it would help me get a better job.

In reality, I just wanted one more year to explore the online world and figure out how to make money.

I also asked my dad to buy me a computer, saying I needed it to complete my PGDCA assignments. Somehow, he agreed, and they bought me a ₹15,000 computer.

I was extremely happy. I told my parents, Now I will start making money online!

But reality hit me hard. One year passed after buying the computer, and I hadn’t earned a single rupee online.

My First Freelancing Experience – The 41-Day Hustle

Since I had told my parents that once I got a personal computer, I would start making money, my dad would sometimes joke, “So, son, how much have you earned from this computer?”

And I would reply with confidence, “Just wait, Dad. One day, I’ll earn a lot of money from this computer!”

Determined to prove myself, I started working hard. I created an account on Freelancer.com, a platform where businesses post projects, and freelancers like me can apply for them to earn money.

Let me quickly explain what freelancing is. Freelancing means working directly with clients without having a boss—unlike a traditional job where you work under a company. Platforms like Freelancer.com connect businesses with freelancers and take a commission from both sides for facilitating the work.

How Freelancing Works

On Freelancer.com, business owners post projects, and freelancers bid (apply) for them. For example:

A client wants 10 videos edited for ₹10,000. He posts this project on Freelancer.com. Soon, freelancers with video editing skills start bidding—some quoting ₹8,000, some ₹4,000, and some ₹10,000, along with a written pitch explaining why they are the best fit.

The client then selects a freelancer based on their pitch, pricing, portfolio, and ratings.

40 Days Without a Response

I was desperate to land a project because I had promised my parents I would start earning. Every day, I would bid on multiple projects, hoping to get selected. But for 40 days straight, I got zero responses.

It was frustrating. I could have quit—but I didn’t. I believed in the power of consistency.

And then, on the 41st day, something amazing happened.

My First Project – The ₹600 I Never Got

I received a message from a client who needed 10 poster designs for his website.

Excited, I accepted the project immediately. The price was ₹600—not much, but it was my first step into the online earning world.

However, there was a catch—I later realized that Freelancer.com had a ₹1,500 withdrawal limit, so I couldn’t even withdraw my earnings.

Faking It Till I Made It

The problem? I had no idea how to design posters!

But I wasn’t going to let that stop me. I quickly turned to YouTube tutorials and learned the basics of Photoshop and Canva.

I designed a few posters and sent them to the client. His response?

“I have never seen designs this bad. The colors don’t match my brand at all. Please redo them!”

I felt embarrassed, but instead of giving up, I researched more about design principles, brand colors, and layout structures. I worked harder and redesigned the posters.

This time, the client was satisfied and released the payment.

Even though I couldn’t withdraw the ₹600, this project taught me my first lesson in freelancing—persistence, learning on the go, and delivering quality work matter more than just skills.

From Getting Scammed to Starting a Sandwich Business:

After getting my first project on Freelancer.com, I realized one thing—earning money online was real. That one message from a client gave me hope, and I started freelancing with consistency and hunger to grow.

But like every beginner, I had no idea that the online world has its own traps.

The Scam That Cost Me My Friend’s Money

One day, I saw an article writing project posted on Freelancer.com. I placed a bid and soon received a message in my inbox. I was thrilled.

We chatted, and the client dropped his WhatsApp number. We spoke over a call. He said I would be paid $20 per article, and I had to write 3 articles a day.

My brain started doing the math:
$20 × 3 = $60/day
$60 × 30 = $1800/month ≈ ₹1,54,000 INR

Greed clouded my judgment.

He then said, “Just deposit a ₹1,500 security fee—refundable, of course—and we’ll get started.”
I was so convinced I didn’t want to lose this deal. I borrowed the money from a friend, promising to repay him soon.

The moment I transferred the amount, he blocked me—on WhatsApp, and on call.
I was shocked.

Lesson learned:
Never transfer money to someone offering you work.
Real clients don’t ask for money.

Back to the Grind—And Finally, Real Work

I went back to bidding on Freelancer.com. Eventually, another client messaged me. Again, she dropped her WhatsApp number.
After being scammed once, I was hesitant.

But I took the risk and asked her for proper details. She asked for a sample article, and once she liked my work, she assigned me the project.

I had to write 3 articles a day, each of 700 words, and I was paid ₹112 per article. That’s ₹336 per day for 4 hours of writing.
Some days, I wrote up to 10 articles. Other days, maybe 5.

I did article writing consistently for 2 years, and my average monthly income became around ₹10,000, sometimes more, depending on my output.

My First Business – Sandwich Land

In 2021, I started a food business with a friend who was great at cooking. I handled the marketing, and he took care of the cooking.

We called it “Sandwich Land”—a home-based business that only delivered sandwiches. No restaurant, no dine-in.

People loved the sandwiches, and many of our new customers became regulars.

To promote the business, I created an Instagram page with proper branding, did WhatsApp marketing, and grew a loyal base of 50 regular customers—all without spending a single rupee on ads.

We didn’t earn huge profits, but it was enough to cover our basic expenses as bachelors.

After 6 months, my friend had to leave the business for another venture, and I couldn’t manage everything alone—so I also had to shut it down.

Manifesting Dreams and a Sudden ₹15,000 Credit

During this time, I was reading “The Power of Your Subconscious Mind.”
I began applying its techniques—affirmations, visualization, and imagining success before sleeping.

One of the quotes stuck with me:
“Before sleeping, imagine the life you want to live. Feel as if it’s already yours.”

Every night, I visualized starting a big business—an e-commerce store that would beat Amazon. My idea was to tie up with local shops in Dasuya, list them on a website/app, and allow customers to order directly with free delivery in town.

It was a big vision. I had no funds and no team—just a dream.

Then one night, around 1 AM, while watching a YouTube video, I got a message:
“₹15,000 credited to your bank account.”

I was shocked. Was it a sign from the universe?
Was it my subconscious mind at work?

I immediately transferred the money to another account—just in case someone reversed it.

But the next day, I found out—it was my college scholarship.
Not magic. Not manifestation. Just real life.

This is the worst book of my life that i ever read, and i personally don’t recommend everyone to read it because after this much experience, i can tell you that live in present and enjoy your life, don’t make your life complicated by affirmations and visualization, live in reality, and reality is nothing is permanent.

The Truth About Attachment and Dreams

That moment taught me something deeper:

Being result-oriented often leads to disappointment.

Why? Because when we obsess over success, we forget to enjoy the journey.

I’ve realized that attachment to dreams can sometimes become toxic. Repeating affirmations daily made me more anxious about achieving my goals, and less present in the moment.

I now believe:

Enjoy the process, not just the destination.
Attachment brings suffering. Detachment brings peace.

This journey—from getting scammed, writing articles, starting a food business, dreaming of beating Amazon, to finally understanding the real joy in the process—has shaped who I am today.

And if you’re reading this, here’s my message to you:
Dream big. Work hard. But stay grounded. Enjoy the journey.

The Journey of Dasuya Bazar – My E-commerce Dream

After working as a freelancer for a long time, I decided to start something of my own — something big.
That’s how Dasuya Bazar was born — an e-commerce business in my hometown Dasuya.

The Idea Behind Dasuya Bazar

My idea was simple:
In every city, there are hundreds of local shops — garment stores, electronics, footwear, groceries — but none of them sell online.
I thought, “Why not build an online marketplace just for Dasuya?”

So, my plan was to contact local vendors and deal with them to sell their products online on my platform.
We would take a 20% commission on every sale and handle all the hard work —
like clicking product photos, listing them on the website, managing delivery, and handling payments.

Our vision was clear —
Big companies like Amazon and Flipkart take 3–12 days for delivery, but people in small towns don’t have that much patience.
I wanted to create a system where anyone in Dasuya could order from any shop and get free delivery the same day without wasting time or petrol.

Back then, Zomato and Swiggy weren’t even in our town.
So it really felt like we were building something revolutionary for our city.

The One-Man Army Setup

I had no team. I was the one-man army behind everything.
I took a small office in a narrow street with a monthly rent of just ₹1000 — which was enough for me.
I had a table, a single bed to rest, and my computer. That was my entire setup.

I worked almost 16-18 hours a day.
My sleep was only 4 hours — from 12 AM to 4 AM.
From 4 AM to 8 AM, I did article writing to earn some side income.
After that, my entire day was dedicated to Dasuya Bazar.

There were nights I didn’t even go home.
When I used to close the shutter of my office, I would just lie down on the bed and sleep there because it was too late to walk home — and there were too many street dogs outside.

Wearing Every Hat in the Business

Everything in Dasuya Bazar was done by me.

  • I created the website

  • Built the mobile app (even learned how to publish on Play Store)

  • Talked to vendors and convinced them to list products

  • Clicked photos and noted prices

  • Made marketing videos

  • Handled social media accounts

  • Ran Facebook and Instagram ads to get customers

  • Created growth strategies

  • Managed orders and delivery

  • Took customer feedback

Literally, everything.

Since I was good at marketing, I created many ads and videos that performed well.
People in Dasuya started noticing Dasuya Bazar everywhere online.
In a single month, we got 500+ app downloads on Play Store — which was a big achievement for me at that time.

My First Pitch — And The Lesson It Taught Me

I still remember my first pitch.
There was a garment shop in the market, and I decided to go there and convince the owner to list his products on my website.

I was nervous. The mirror of the shop was transparent, and the owner could clearly see me walking outside the shop again and again.
I spent 30 minutes outside just overthinking — “What will I say? What if he rejects me?”

Finally, I took a deep breath and entered the shop.
A person was folding clothes. I started explaining my entire vision for 30 minutes straight.
At the end, he said, “The owner is not here. You can come when he arrives.”

I was shocked — “Why didn’t you tell me this earlier?”

That day, I learned my first business lesson:

“Before pitching anything, first confirm — are you talking to the decision maker?”

The Harsh Rejection

After that, I went to the most famous shoe shop in Dasuya.
I confirmed that the person was the owner and explained my idea passionately.

He listened quietly and then said —
“I’m not interested.”
And that was it. Straight rejection.

It hit me hard. I felt so disappointed.
But that day, I also learned another important lesson:

“Rejection is part of growth. If you never face rejection, you never grow.”

The First Loyal Customer

A month later, we got a new customer — a lady who ordered pizza from our app.
I personally delivered it.

Whenever I delivered products, I always asked customers for feedback —
“How did you get to know about Dasuya Bazar?”

She said,

“I saw your ads on Instagram. I’ve been following your posts for a month. You were always sharing customer reviews and updates, and I finally thought — so many people are using it, I should try it too.”

That day, I realized the power of consistency and trust building in marketing.
She became one of our loyal customers.

Ranking on Google — and Delivering Momos

We started ranking on top of Google for many keywords.
Once, a customer ordered momos, and I personally went to deliver them.

I asked him, “How did you find us?”
He said,

“I searched ‘order momos online in Dasuya,’ and your website came on top.”

I was shocked. Our local business was showing up on Google for such specific searches — both paid and organic results.
That moment felt like real success.

The Growth and the Hard Reality

We built a loyal base of 100+ regular customers.
People appreciated our work and often said,

“Your business has made our lives easy.”

Hearing that made me proud. But deep inside, I knew something was missing.

I made one major mistake — I didn’t set up a revenue model.
We were delivering products, making people’s lives easy, but not making any profit.
It felt like a free spiritual service rather than a business.

After a year, I had to make a hard decision — I quit Dasuya Bazar.

It was painful because customers called me personally asking,

“Why did you stop? We miss your service.”

Their words made me emotional, but I had to move on.

The Lessons Dasuya Bazar Taught Me

Running Dasuya Bazar for one year taught me more than any degree or course ever could.

I learned:

  • How to build something from zero

  • How to face rejections

  • How to handle customers

  • How to market and sell

  • And most importantly, that without a strong revenue model, passion alone can’t sustain a business

Dasuya Bazar might not exist today,
but the experience, confidence, and lessons I gained from it still guide me every single day.

It made me the marketer, leader, and creator I am today.

From Rejection to Realization – The Start of My Digital Marketing Journey

After I shut down Dasuya Bazar, I decided to shift my full-time focus to digital marketing. But my father wanted me to have a “secure future,” so he advised me to get a job.

So, I started preparing for banking exams. I gave my SBI exam, waited for the result — and when the result came, my name wasn’t there in any list.

Then I thought, “Okay, maybe teaching is my path.” Since I always loved teaching and I was a B.Com student, I decided to apply to schools to teach +1 and +2 commerce students.

The Teaching Rejections

I went to my first school interview, and they offered me ₹2,500 per month. I politely rejected it.
Then I went to another school where I had to give an interview in front of 10 people sitting in a row. Seeing them made me nervous. They started asking CA-level questions — things I had never even read in B.Com! I couldn’t answer properly.

One interviewer said, “If you can’t speak here, what will you teach students?” — and they rejected me.

Then I applied to another school, but they wanted higher qualifications like B.Ed or PhD. So again, rejected.

That day, I felt broken.
I told myself — maybe job life isn’t for me. I faced just a few rejections, but they were enough to make me realize that something different was written in my destiny.

The Comeback: Freelancing Again

So, I decided to restart freelancing.
I began talking to business owners, approaching random people, getting small digital marketing projects, and slowly making money again.

Then came a turning point — something that made me proud but also hit me hard later.

My First Big Client Call — and Self-Doubt

One day, I got a call from a nursing college (a big, reputed one). They found my business “HitMo Creations” on Google My Business, where I was ranking for searches like:

“Digital marketing agency in Dasuya,”
“Digital marketing in Tanda,”
“Digital marketing in Mukerian,” and so on.

They invited me for a meeting to discuss how I could help them with marketing and lead generation.

I was nervous but excited. I wore formals for the first time for a client meeting. When I entered the room, the principal and teachers were already seated.
The funny part — I had faced interview panels like this before when I was applying for jobs, but this time, I was the one giving value to them.

That moment made me realize — it’s better to create your own opportunities than to wait for someone to hire you.

I explained everything about digital marketing — websites, ads, SEO — maybe a little too much! They got overwhelmed but liked my confidence. Finally, they said, “Let’s start with the website first.”
I told them the price — ₹20,000 — and they agreed. They said, “Send us the quotation tomorrow.”

That’s where the problem started.

The Self-Doubt That Stopped Me

I went home and started doubting myself —
“What if I fail?”
“What if I can’t deliver?”
“What if they don’t like the design?”

I didn’t even know how to make a proper quotation at that time.
So instead of preparing and learning, I did the worst thing — I blocked their number.

I ghosted my first big client — all because of self-doubt.

Later, I told one of my friends about it, and he said,

“What’s the point of watching hundreds of YouTube videos if you can’t even deliver one project? Shame on you, Mohit.”

Those words broke me. I cried alone that night.
I felt lost, helpless, and clueless about where my life was going. I didn’t even have ₹3,000 in my bank account.

The Decision That Changed Everything

During that phase, I was following a YouTuber who talked a lot about digital marketing and mindset. He also ran a Digital Marketing Academy in Bangalore.

I was emotionally charged that day and decided — I’ll join this course.

The course fee was ₹40,000 for 4.5 months. That was huge for me.
At first, I denied it, but their counsellor told me, “You can register with ₹3,000 and pay the rest in installments.”

But even ₹3,000 was a lot for me then.

So, I borrowed ₹15,000 from a friend. She trusted me and said, “Mohit, go chase your dreams. Pay me back when you can.”
That line still gives me strength whenever I think of it.

I paid my registration and first installment from that ₹15,000, and the next installments I paid by earning through freelancing projects — because the course truly changed my life.

The Shift in Mindset

The course didn’t teach deep technical stuff (I already knew most of it from YouTube), but what it gave me was a new mindset.

After one month, I became more confident and extroverted.
I started approaching random people for work, built connections, and began earning well.

Most importantly — after completing the course, I returned all the money to my friend.
That was one of my proudest moments ever.

That’s when I decided —

“This is it. Digital Marketing is my full-time career.”

My First Job in the Industry

After working from home for a while, I got tired of the same routine. I wanted discipline, office culture, and real-world experience.

So, one evening in 2023, I decided to look for a job.
I downloaded the Indeed app, made a personalized CV, and applied for 30–40 jobs. Then I slept.

Next morning, I got a call from one of the companies.
The person said, “You applied for our job, can you come for an interview?”
I didn’t even remember which company it was because I had applied to so many.

They said it was near my location, so I went.

And guess what — I got selected the same day, with the salary I asked for, without any negotiation.

Why I Got the Job

It wasn’t luck.
It was because of personal branding — something I learned from my course.

My CV was well-designed.
My LinkedIn profile was fully optimized.
My Instagram and YouTube had videos of me speaking confidently about marketing.

That’s what every company looks for — confidence, energy, communication, and leadership.

That’s how I got my job at Nurturing Cubs Academy on 2nd October 2023 — and I worked there until 2nd October 2025.

Those two years changed everything for me.
It was one of the best decisions of my life — the foundation of what I’m running today, HitMo Creations.

My Last Words

Looking back now, I realize that every rejection, every sleepless night, and every doubtful moment was actually shaping me into who I am today.

If I had cleared that bank exam or got selected in that school interview, maybe I would have never discovered what I was truly capable of. Choosing digital marketing wasn’t just a career decision — it was a turning point of my life that gave me purpose, identity, and confidence.

From a boy who once blocked his first client out of fear to the founder of HitMo Creations, I’ve learned one thing — your struggles are not your weakness, they are your story. And that story is what will inspire others one day.